Production Design | Creative Development | Art Direction

Janelle Monáe & M.I.A | Holographic Duet 2015 - Production Design

CONCEPT | To celebrate the launch of the 2015 Audi A3, Vita Motus teamed up with creative director Peter Martin to design a multidimensional tunnel-like structure to act as a 3D mapped backdrop for the world’s first simultaneous holographic duet between Janelle Monáe and M.I.A. With the help of Obscura Digital, live acts from Janelle Monáe in Los Angeles and NYC were holographically inserted into each other’s performances. We leveraged the dynamic backdrop to highlight the two worlds merging; Janelle Monáe...
  • TEAM |
  • HEATHER SHAW Art Direction & Design / Fabrication Manager / Production Design
  • ALEX LAZARUS Art Direction
  • OBSCURA DIGITAL Hologram execution / Custom Content Animation
  • READ MORE >>>