WHY A RED BULL STUNT REQUIRED 60-FOOT CEILINGS AND A HELIPAD
Red Bull hosted its first “Red Bull at Night” activation February 21 on the Exchange Building rooftop in Los Angeles. Dubbed “The Circuitry of Life: A Journey Through the Evolution of Technology,” the evening’s centerpiece was a multimedia experience created by Heather Shaw, C.E.O. of the multidisciplinary design firm Vita Motus.
MEET HEATHER SHAW, THE MUSIC SCENE’S DESIGN WIZARD.
Dreams have always lived in her head. Ethereal visions of light, texture, shape and sound. In the electronic dance music scene, Heather Shaw is known as a creative soul unbound by bureaucratic constraints and blessed with a restless imagination able to turn abstract thought into a functional design experience.
RED BULL INSTALLATION CHARTS THE HISTORY OF TECHNOLOGY
The project, The Circuitry of Life, was commissioned by Red Bull and ran for two nights only. Vita Motus CEO and chief designer Heather Shaw, whose work often enhances musical performances by the likes of MIA and Taylor Swift, drew inspiration from the long-term thinking of futurists such as Ray Kurzweil.
VITA MOTUS TRANSFORMS THE NIGHT
Since the inception Vita Motus in 2006, Heather Shaw and her dedicated team have been using unorthodox means and expertise to change the way people think about live performance and set design. Before starting the company, Heather worked with car companies designing concept cars, and that eye towards the transformative future clearly informs the companies work to this day.
THE OTHERWORLDLY SET DESIGN OF VITA MOTUS
Meet Heather Shaw, CEO and Founder of Vita Motus, one of the entertainment world’s most in-demand, multidisciplinary design firms, and the go-to choice for electronic-music artists looking to develop groundbreaking live experiences for their fans. Since forming the company in 2006, Shaw has done set design for the likes of Amon Tobin, Infected Mushroom, Pharrell Williams, Audion (Matthew Dear), and A$AP ROCKY, and in conjunction with L.A.-based experience creators The Do LaB, has built 360-degree, fully immersive art installations that have appeared at music festivals such as Coachella, Lightning in a Bottle, and the Boom Festival in Portugal.
RAGE KNOWS NO AGE: EDM GRANDMA PARTIES AT SURPRISE ZEDD CONCERT
BROOKLYN, NEW YORK — Zedd sneaked into a large freight container, the type you see piled onto cargo trains, Friday night at Pier 9 for a secret concert. Once inside, the Grammy-winning “Clarity” DJ felt it being lifted to an elevated stage, where the container’s doors dramatically opened to reveal his surprise appearance.
A FANTASTIC VOYAGE: BEHIND INFECTED MUSHROOM’S PSYCHEDELIC SHOW
When Vello Virkhaus of L.A.-based visual arts studio V Squared Labs signed on to create a show for the psychedelic trance duo Infected Mushroom, the concept of 3-D mapping a visual journey onto two giant spheres in which the band was expected to play naturally elicited lighthearted, ribald banter.
HIGH-TECH EXPERIMENT FROM INSIDE THE BOX
The electronic musician Amon Tobin performed inside a white cube at the Masonic Temple in Brooklyn on Tuesday, the first of three sold-out nights. The cube was centrally attached to other cubes, and they were all stacked in a geometrical pattern across the stage.
AMON TOBIN – THE MUSIC BOX – 10/16/11
For trogedytes and other uninitiated, Amon Tobin is a Brazilian electronic composer and producer now in the middle of a mad project to radically alter how club patrons experience live music. This is all very fascinating – and more than a little mindblowing – but first there was an undercard to get through.
AMON TOBIN’S 3-D STAGE SHOW TOUCHES DOWN IN L.A.
It’s not often that a performance by a world-renowned DJ leaves fans speechless instead of sweaty. But that seemed to be the goal of experimental producer-DJ AmonTobin the moment he decided to take the live show for his latest album, “ISAM” (released April 19 on Ninja Tune) into the visual realm.
AMON TOBIN PUSHES ENVELOPE WITH SHAPE-SHIFTING DJ EXPERIENCE
Nightclub lasers and lights are one thing. These days, electronic music visuals are on a whole other level. Inspired by Daft Punk’s now-iconic cube, artists have upped the production ante on their live shows, taking the DJ set out of the club and into the venue.
AMON TOBIN’S ISAM STAGE DESIGN
Get an incredible behind-the-scenes look at the development and production of the stage set for Brazilian electronic musician Amon Tobin’s current 6-city international tour. Meet the fabricator, set designer, interactive video director, scientists, engineers and their teams.
THE BOLD VISUAL WORLD CREATED BY HEATHER SHAW
If Heather Shaw had a private planet of her own making, it would be called Vita Motus, a dynamo spinning in orbit around the largest of large-scale events with the denizens dropping down to earth to deliver visually compelling experiences.