AUDI LAUNCH 2015 JANELLE MONáE & M.I.A HOLOGRAPHIC DUET

To celebrate the launch of the 2015 Audi A3, Vita Motus teamed up with creative director Peter Martin to design a multidimensional tunnel-like structure to act as a 3D mapped backdrop for the world’s first simultaneous holographic duet between Janelle Monáe and M.I.A.

With the help of Obscura Digital, live acts from Janelle Monáe in Los Angeles and M.I.A.in NYC were holographically inserted into each other’s performances. We leveraged the dynamic backdrop to highlight the two worlds merging; Janelle Monáe existing in a black and white, high contrast environment, and M.I.A in a vividly colorful world. When the worlds collided, the audience saw the respective colors coming through the tunnel, signaling the arrival of the holographic performer.

The Team

  • HEATHER SHAW

    Art Director / Production Designer / Fabrication Manager

  • ALEX LAZARUS

    Art Director

  • PETER MARTIN

    Creative Director

  • MKG

    Producer

  • OBSCURA DIGITAL

    Hologram Execution / Custom Animation

  • FELIX LIGHTING

    Lighting Design

  • BOB SUCHOCKI

    Lead Rigger

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