COLORADO 2018 NICELAND SEAFOOD

Exploring a multi-disciplinary breadth, we were commissioned by Niceland Seafood of Iceland to produce a line of turn-key environmental products to campaign the company’s new sustainable technology to the Midwest, United States. Niceland’s mobile app tracks their seafood from its catch in the wild continually to the point of purchase, offering users a conscious way to verify the source and authenticity of their food.

We designed a custom mobile trailer and in-store display, bearing the brand’s unique palette of modern form and Scandinavian heritage. The designs are clad in birch wood and color-matched aluminum, while evincing details down to minute tolerances. A true kit of parts, the smaller deliverables fold up and pack into the larger trailer body.

These products are testament to Vita Motus’ versatility in designing at scale.

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