HEADLINE SET COACHELLA: PHARRELL WILLIAMS

Vita Motus was contacted 3.5 weeks prior to the launch of Pharrell’s 2014 Coachella performance. With a very tight turn time, we creatively approached what would turn out to be one of the most talked about performances of the festival..

Under the creative direction of Yoann Lemoine, we created a space that was inspired by the amazing illustrator NIARk1. Large in scale with clean design, the stage included functional spaces for active choreography and a plethora of special guests like Snoop Dogg, P Diddy, Busta Rhymes, Gwen Stefani, Nelly, T-Pain, Usher, Pusha T, and Jay Z. To accomplish this we created a very colorful zone true to the Pharrell brand, which also offered a smooth integration for an easy changeover. The finale centered around a low tech concept which extended the worldwide hit Happy throughout the audience making for an unforgettable ending.