THE CHAMPIONSHIP TOUR KENDRICK LAMAR: TDE

Top Dawg Entertainment approached Vita Motus for stage and production design for their victory lap championship tour featuring the full roster of TDE artists: Kendrick Lamar, SZA, ScHoolboy Q, Jay Rock, Ab-soul, SiR, Lance Skiiiwalker, and appearances by Isaiah Rashad, Zacari, and Reason.

TDE requested a minimal & modular, sports-themed design, which we realized through a series of printed banners typical of an athletic stadium. These banners bear the artists’ achievements and are complemented by trading card caricatures shown in media. Complete with gags and customized props, the production harmonized playful humor with epic delivery- a balance essential to representing this unique collective of artists.

Our designs drove The Championship Tour show and appeared as merchandise featured in TDE pop-up stores. 2018