LOS ANGELES 2018 ADIDAS DEERUPT EXPERIENCE

An immersive experience celebrating the impact of history on future, told through the lens of Adidas and the newly launched Deerupt shoe.

The Deerupt concept driver is the grid, which references the shock-absorbent web found on classic adidas trainers. The linear event flow guides viewers from the 1980’s through a time-warp into the future. All moments of the experience reference the grid in some form by disrupting, distorting, and challenging the viewer’s perception of it. We bring the audience into a deeply adidas-driven vision, transporting viewers through interactive, altered realities.

Vita Motus acts as curator, designer, storyteller, and artist, technically and creatively producing while featuring four art installations:

  • Variance
  • Grate Expectations
  • Net Perception
  • Off is On (scaffolding)

The Team

  • HEATHER SHAW

    Creative Director / Production Designer / Fabrication Manager

  • ELLIOTT DUNWODY

    Executive Producer

  • DARLA JEAN PATTERSON

    Art Director / Creative Producer

  • EMILY KING-CLARK

    Producer

  • LAWRENCE “LARRY LURKER” BARCELLO

    Production Management

  • ERIK ADRIAN SANTIAGO

    Production Management

  • RYAN L’ESPERANCE

    Technical Director

  • MATT HEINZLER

    Assistant Designer / CAD Design / Sound Design

  • DAMIEN ARANDA

    Lead Architect

  • STEPHEN BONTLY

    Assistant Designer / CAD Design / Visual Art

  • WOLVES VISUALS

    Visual Art

  • GRAND ARTIQUE: IAN XAVIER, DAYNA RIESGO, SALLIE FALLS

    Art Department

  • MITCHELL KULKIN

    Art Department

  • MATT MCCOY / PYROTECNICO

    Laser Program

  • DEJHA TI & ANIA CATHERINE

    “Off is On” Creative Direction / Choreography

  • ESTHER STOCKER

    Installation Art

LOOKING TO CREATE

NEXT LEVEL

EXPERIENCE?