PRODUCT LAUNCH ADIDAS DEERUPT EXPERIENCE

An immersive experience celebrating the impact of history on future, told through the lens of Adidas and the newly launched Deerupt shoe.

The Deerupt concept driver is the grid, which references the shock-absorbent web found on classic adidas trainers. The linear event flow guides viewers from the 1980’s through a time-warp into the future. All moments of the experience reference the grid in some form by disrupting, distorting, and challenging the viewer’s perception of it. We bring the audience into a deeply adidas-driven vision, transporting viewers through interactive, altered realities.

Vita Motus acts as curator, designer, storyteller, and artist, technically and creatively producing while featuring four art installations:

• Variance
• Grate Expectations
• Net Perception
• Off is On (scaffolding)

2018