When MTV tapped Vita Motus to lead the production design for their 2022 Video Music Awards, our goal for the design was to push the envelope further by incorporating a nod to the future. The design process began with a reflection on MTV as a brand; how it has revolutionized the way in which people experience music. Vita Motus wanted to pay tribute not only to its past innovations, but also to the way it continues to pioneer in musical entertainment, creating a parallel between the two under the themes of duality and the multiverse.
The MTV and VMA iconography are eloquently interpreted throughout the stage designs. Vita Motus deconstructed the traditional MTV mark into a monolithic sculpture and then inverted it on the stage floor to communicate the parallel reality of the design, spanning between past and future. VM also incorporated the VMA branding into the stage foundation, reflecting the pyramidal shapes of the letters via the performance stages flanking the awards stage.
The live audience was a huge element of the design, allowing us to immerse the performance stages with elevated energy from the excited fans, surrounding the spaces from the sides, grandstands above, and on the floor. The award stage was similarly encircled by the audience, with dance floors on the ground and additional dance spaces to the left and right. To further elevate the connection between the audience and performances, PixMob technology was implemented to include the crowd as part of the visuals, an integral detail to transform the initial light-filled renders to reality.